Selling Your Home Means...

You need a MARKETING EXPERT, not a SALESMAN!

 
Ever heard these sales tactics before?

  • I sell more houses than the average agent.
  • Because I have so many listings, that means I am more qualified to sell your home.
  • I can sell your house for more than any other agent.
  • I can sell your home in 90 days or less or I'll buy it myself (Beware of this scheme).
  • I may already have a Buyer for your home so you should list with me today.
  • I sell homes faster than the average agent.
  • I do more Open Houses than the average agent.
  • Your home will sell because I will place it in a Homes Magazine Ad.
  • I have a huge team of Assistants working with me, so I am more efficient.
  • I can save you money if you list with me.
  • My company is the best because of its big name.

Real Estate is a complex and ever changing animal (so to speak!). Yes, it requires all of the things every real estate professional is licensed and bound by: Honesty, Integrity, Confidentiality, Fiduciary Responsibility, Duty to act in good faith at all times. These are a given and the very basis of what you should expect from your agent. I believe most people have had a negative interaction with an agent in their past and are leary of hiring one because they know it is their largest financial decision and they have been lied to in the past. You need an agent you truly believe in; one who "gets" what you want, "understands" what you need and won't lie to you to get your listing!

 

It's time an agent tells you the truth!

  • The big company name on the sign does not market your home better, the agent does.
  • You do not hire an agent to sell your home, you hire an agent to market your home.
  • An agent with the most listings you will most likely see once: when he/she takes your listing.
  • Paying more in commission does not mean your agent is working harder for you.
  • Less than 3% of homes nationwide ever sell due to an Open House (though they do generate new Buyers of other homes for your agent).
  • Your home will not sell due to an ad in a Homes Magazine, though it will generate Buyers of other homes for your agent.
  • Your home will not sell for what you or your agent or your neighbor thinks it is worth.
  • A sign in your yard, a keybox on your door and a pretty flyer do not sell your home.
  • Your home will not sell for more because it is the prettiest, cleanest and most updated in the neighborhood. A solid marketing strategy will sell your home for more.
  • The most critical factor in a successful and timely home sale is understanding your CURRENT market conditions (not last year's or the year before) and adjusting to the trend. You should understand the difference between a Buyer's, Seller's, Balanced or Cooling Market.

As a resident of Pierce County for the last 14 years, I have the expertise of our market you need and consistently follow the trends so that I can educate my Sellers and prepare them for the truth, not the hype. You don't need an agent with excuses, just one with results. We at HB Charter Realty Group truly think outside the box, because this company was established to offer the flexibility and marketing creativity today's home Sellers need, not higher prices and big company name claims. We've seen the difference. Our Clients have seen the results. 


Some of highlights I offer home Sellers are:

  • A proven, effective 80 point marketing plan.
  • Creative, eye-popping advertising that keeps a viewer's interest.
  • A Unique marketing system that captures every potential Buyer.
  • A proven follow up system so you never lose a potential Buyer.
  • A Flexible Menu of Commissions so you can choose the right one for you.
  • An Easy-Exit Listing Agreement: Not satisfied? You can fire me.
  • A Weekly Communication Agreement. If I don't communicate, you can fire me.

And many more secrets! Contact me today and begin the process of learning the truth about what will really sell your home, such as "Where Buyers Really Come From". I am happy to arrange a no obligation consultation at your earliest convenience and answer any questions about the Pierce County market you may have. Thanks for visiting, come back soon!

The following articles are a great place to start if you're looking for information about the sales process and how you can get more for your home when you decide to sell.

The Basics of Marketing Your Home How to Set a List Price for Your Home
Get Your House Ready to Show Buyers Why Use a Realtor when Selling a Home